Permira

An online home that operates in the same way as the group - globally and locally.

Permira is a private equity group that invests on a local, national and international scale. The website we created is the foundation block of a growing online platform that communicates individually to local stakeholders and collectively to larger stakeholder groups.

In this case, the key to a successful digital presence was flexibility. To reach these different groups of stakeholders, we proposed using Permira's existing rich media to spread positive messages across a number of areas - podcasts, videos, editorial newsletters to name a few. We're also providing social media tools to help Permira spread the message to different key audiences wherever they were. In short, we're taking the website to the audience, then inviting them back to experience more of the content that drew them in from other places.

Cantor Fitzgerald

The online trading market is just as busy as a stock exchange floor - and just as hard to give yourself standout from the crowd. Cantor Fitzgerald is a big name in a big industry but that doesn't always guarantee success. When they were thinking about launching their new Metatrader trading platform, we saw it as an opportunity to stand clear above the competition.

The soon-to-be-launched Metatrader microsite doesn't just house the trading platform tool. It acts as an Academy for foreign exchange traders, adding value to Cantor Fitzgerald's offering and assuring their position as a reputable leader in FX markets. The client is currently looking at how this idea can be applied to other parts of the business.

Breakthrough

Permira and CAN are partners in Breakthrough, a new venture set up to grow the potential of social investment.

Social investment is a fast-growing area, based loosely on the thought that social rewards can be just as good as financial ones. While the investment opportunity is clear for private investors, it may be less clear to not-for-profit organisations that stand to benefit from Breakthrough.

What this project called for was absolute clarity - who Breakthrough are, where their expertise lie and what they can bring to your not-for-profit organisation. The website we created was simple and flexible: once Breakthrough's presence has been established, the website can scale up along with the organisation, becoming more in depth and developed as it goes.

By taking this approach, Breakthrough can lead key stakeholders through the vast arena of investment opportunity while staying confident their audience are with them every step of the way.